Global Fashion Capitals


The past ten years have seen a phenomenal rise in the number of cities worldwide that host fashion weeks. Paris, New York, Milan, and London are currently the four leading fashion capitals, but other cities with emerging fashion scenes are beginning to challenge that exclusivity. Governments seeking to “re-brand” their cities as centers of creativity and innovation acknowledge the power of fashion to elevate an international profile.

The success of a fashion city depends upon a delicate balance of economic, social, and cultural factors. A single week of spectacular runway presentations does not guarantee acceptance by fashion buyers and the international press. Yet with so many cities vying to become the fifth major fashion capital, a new, polycentric fashion system has begun to emerge.