{"id":176,"date":"2017-03-20T14:27:20","date_gmt":"2017-03-20T14:27:20","guid":{"rendered":"http:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/?p=176"},"modified":"2017-04-11T15:32:24","modified_gmt":"2017-04-11T15:32:24","slug":"yves-saint-laurents-vinyl-raincoat","status":"publish","type":"post","link":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/yves-saint-laurents-vinyl-raincoat\/","title":{"rendered":"Yves Saint Laurent\u2019s Vinyl Raincoat"},"content":{"rendered":"<div align=\"left\">\nYves Saint Laurent launched his ready-to-wear line and corresponding boutique, both called Rive Gauche, in 1966. Translating to \u201cLeft Bank,\u201d the name Rive Gauche indicated the boutique\u2019s location in relation to the Seine river, a part of Paris with a large student population that was known for its Bohemian sensibility. Rive Gauche centered strictly on mass-produced, ready-to-wear clothing, and as such, one might imagine that its offerings were designed to be affordable. Saint Laurent himself proclaimed that Rive Gauche fashions were designed for young women \u201cfrom 15 to \u2026 still young at heart,\u201d but his prices were in fact better suited to wealthier \u2013 and somewhat older \u2013 women.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-content\/uploads\/sites\/27\/2017\/03\/Saint-Laurent-Rive-Gauche-raincoat.jpg\" alt=\"Saint Laurent Rive Gauche raincoat\" width=\"467\" height=\"700\" class=\"alignleft size-full wp-image-177\" srcset=\"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-content\/uploads\/sites\/27\/2017\/03\/Saint-Laurent-Rive-Gauche-raincoat.jpg 467w, https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-content\/uploads\/sites\/27\/2017\/03\/Saint-Laurent-Rive-Gauche-raincoat-200x300.jpg 200w, https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-content\/uploads\/sites\/27\/2017\/03\/Saint-Laurent-Rive-Gauche-raincoat-173x260.jpg 173w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><br \/>\nThis raincoat is one of the earliest Rive Gauche designs. It highlights the playful, vibrant aesthetic that characterized many 1960s creations for the label. Made from bright yellow vinyl with crocheted wool sleeves, it cost $90 U.S. dollars in 1966 (the equivalent of $675 in 2017). Saint Laurent intended his Rive Gauche designs to be more fun than luxurious \u2013 but, as the journalist Marilyn Bender wryly observed in her 1967 book <em>The Beautiful People<\/em>, \u201cLike the goose that lays golden eggs, Saint Laurent has pretty expensive notions of fun.\u201d Nevertheless, Rive Gauche was a great success. Saint Laurent\u2019s designs for the label were widely covered by both the French and American fashion press, and he opened a New York boutique in 1968.<\/p>\n<div align=\"left\">\n<div style=\"padding-top: 20px; margin-left: 10px; font-size:11px; text-align: left;\"><strong>Saint Laurent Rive Gauche raincoat<\/strong><br \/>\nFall 1966<br \/>\nGift of Ethel Scull<br \/>\n77.21.4<\/div>\n<\/div>\n<div style=\"padding-top: 20px; margin-left: 10px; font-size:11px; text-align: left;\"><em>Paris Refashioned, 1957-1968<\/em> runs through April 15, 2017 at <a href=\"http:\/\/www.fitnyc.edu\/museum\/index.php\" target=\"_blank\">The Museum at FIT<\/a> in NYC.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yves Saint Laurent launched his ready-to-wear line and corresponding boutique, both called Rive Gauche, in 1966. Translating to \u201cLeft Bank,\u201d the name Rive Gauche indicated the boutique\u2019s location in relation to the Seine river, a part of Paris with a large student population that was known for its Bohemian sensibility. Rive Gauche centered strictly on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[6],"tags":[29,14],"class_list":["post-176","post","type-post","status-publish","format-standard","hentry","category-objects","tag-rive-gauche","tag-yves-saint-laurent"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/posts\/176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/comments?post=176"}],"version-history":[{"count":0,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/posts\/176\/revisions"}],"wp:attachment":[{"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/media?parent=176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/categories?post=176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/tags?post=176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}