{"id":181,"date":"2017-04-06T09:00:02","date_gmt":"2017-04-06T09:00:02","guid":{"rendered":"http:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/?p=181"},"modified":"2017-04-11T15:30:35","modified_gmt":"2017-04-11T15:30:35","slug":"miss-dior","status":"publish","type":"post","link":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/miss-dior\/","title":{"rendered":"Miss Dior"},"content":{"rendered":"
\nThe House of Dior launched a successful boutique line 1947, and although its offerings were much more accessible than couture, they were by no means inexpensive. In order to reach a wider audience, in 1967 the company opened a new, lower-priced boutique called Miss Dior. The store\u2019s opening was hinted at in Women\u2019s Wear Daily<\/em> two years earlier, when Thelma Sweetinburgh reported, \u201cThere are plans ahead for the House of Dior to dress \u2018Les Jeunes Filles\u2019 in a special ground floor boutique.\u201d
\n

\n\"Miss
\nPhilippe Guibourg\u00e9 designed the Miss Dior clothing, which initially comprised sixty-eight styles of dresses, coats, and suits, in addition to a full range of separates and accessories. These designs were well-priced, resolutely practical, and casual: not a single formal evening dress was to be found. The House of Dior had purchased a factory in which the garments were made, ensuring that they were of better quality than many other ready-to-wear offerings being manufactured in France.<\/p>\n

The pride that Dior took in its new venture is best evidenced by a shirtdress dating to 1967, also featured in Elle<\/em>, made from red and blue silk emblazoned with the words \u201cMiss Dior\u201d in an allover pattern. This early example of branding speaks to the importance of a consumer\u2019s ability to \u201cbuy in\u201d to a luxury brand at relatively little cost \u2013 a concept that would become more fully developed during the next decade and beyond.<\/p>\n

\n
Miss Dior dress<\/strong>
\n(Philippe Guibourg\u00e9)
\n1968
\nGift of Mrs. Walter Eytan
\n80.261.6<\/div>\n<\/div>\n
Paris Refashioned, 1957-1968<\/em> runs through April 15, 2017 at The Museum at FIT<\/a> in NYC.<\/div>\n","protected":false},"excerpt":{"rendered":"

The House of Dior launched a successful boutique line 1947, and although its offerings were much more accessible than couture, they were by no means inexpensive. In order to reach a wider audience, in 1967 the company opened a new, lower-priced boutique called Miss Dior. The store\u2019s opening was hinted at in Women\u2019s Wear Daily […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[15,6],"tags":[46,49,47,48],"class_list":["post-181","post","type-post","status-publish","format-standard","hentry","category-fashion-designers","category-objects","tag-house-of-dior","tag-miss-dior","tag-philippe-guibourge","tag-thelma-sweetinburgh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/posts\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":0,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/posts\/181\/revisions"}],"wp:attachment":[{"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/media?parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/categories?post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exhibitions.fitnyc.edu\/paris-refashioned\/wp-json\/wp\/v2\/tags?post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}