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La Jolla “rhinestone cowboy” ensemble by Nudie’s Rodeo Tailors, 1964

Nudie Cohn, founder of Nudie’s Rodeo Tailors, defined the “rhinestone cowboy” aesthetic represented in this western wear shirt. Cohn’s designs were known for adding exorbitant amounts of embellishment to menswear standards such as suits. His pieces redefine the meaning of the cowboy and highlight the creative possibilities of glittering menswear.

Details

Nudie’s Rodeo Tailors

Yellow synthetic shirt with rhinestone embellishments

1964, USA

The Museum at FIT, 87.104.1

Gift of La Jolla

Man’s Western-style, long-sleeved shirt in dark yellow synthetic fabric. Collar is completely covered in clear rhinestones. Front of shirt has a bib panel attached with metal buttons with spaced rhinestones in between. The center of the bib has embroidered text reading “LA JOLLA” in red and blue, outlined with more rhinestones.
Man’s Western-style, long-sleeved shirt in dark yellow synthetic fabric. Collar is completely covered in clear rhinestones. Front of shirt has a bib panel attached with metal buttons with spaced rhinestones in between. The center of the bib has embroidered text reading “LA JOLLA” in red and blue, outlined with more rhinestones.
Man’s Western-style, long-sleeved shirt in dark yellow synthetic fabric. Collar is completely covered in clear rhinestones. Front of shirt has a bib panel attached with metal buttons with spaced rhinestones in between. The center of the bib has embroidered text reading “LA JOLLA” in red and blue, outlined with more rhinestones.
Back of Western-style collar, completely covered in clear rhinestones.

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